Blog Tour: Tweet Cute by Emma Lord / A Tale of Social Media & Yummy Food

Did I mention I love social media? And rom coms? And basic internet drama? Because that’s how I would describe Tweet Cute from Emma Lord in just two words. Or phrases. Technically four words.

Anyway, I’m so excited to be part of the very fun blog tour for Emma Lord’s new book! This debut novel is FUN and WITTY and I had an absolutely lovely time reading it!

So first of all, I really liked the style of Tweet Cute. The wit and romance with the hint of backstory reminds me so much of Jane Austen. Exactly what you were expecting me to say, right?

But let me justify my statement! First, our two main characters, Pepper and Jack. Which is as Austen-like as it gets, folks. Pepper is as her name suggests, fiesty and full of good humor. But she’s also relentless and reliable.
Jack seems like her opposite but is he really? Pepper tells us Jack is obnoxious and a prankster and just not her friend by any stretch of the imagination.

But then we also have Jack’s chapters. And they’re lively and full of spunk and a touch of self-deprecation. Maybe Jack isn’t everything Pepper thinks.

And another Austen-like elements, Twins! Jack and Ethan are hilariously different, yet identical twins. Which brings in another fun element – family dynamics. Tweet Cute would not be the warm story it is without the wholesome addition of family.

Even if I didn’t quite trust all the family. Ethan feels vaguely Machiavellian to me. I hate to be a Slytherin reader but something about Ethan never sits right with me. Maybe it’s the fact that he gets out of helping around the cafe, or how he belittles Jack, or even how easily his charm entices a crowd. It just feels like he’s a villain in training. And I mean Jack says something like that when he mentions that Ethan is probably going to be a politician one day.

And also, all the truly bad things seem to originate with Ethan. Which sums up my point, he is our Jane Austen villain. Okay, maybe he’s not quite bad but mischievous in a too clever way.

I just need an Ethan in college story now, apparently.

and for just one more Austenish part of this books – lots of backstory! And it’s woven in so well. It was one of those things that while I was reading, I thought, there HAS to be a backstory with this. And I was right!

But I couldn’t guess what the backstory was. Which was really fun. I kept wondering and trying to figure the answers out but Emma Lord cleverly keeps you guessing until the big reveal.  

And some other maybe non-austen elements that I enjoyed – teenagers being teenagers! It was really fun to engage with a book that really felt like it knew teenagers. Actual studying and grades mattered, as well as college prep.

And then – All the food. I want to bake cookies now. except, i just know my baking skills are abysmal compared to Pepper’s. Very sad. Maybe Tiffany will come visit the sunny south and help me bake something yummy sometime.

Another very part of this book – all the twitter wit! Seriosouly, don’t roll your eyes. Jack and Pepper use social media so well, I really just want them to run my twitter account. Because I’m not half as funny as these two.

now i do have a Question(tm) – and it might be just a touch spoilery? So attempt to answer at your own risk. Anyway – at one point both our main character’s identities are published online. And as a person in the news industry, I know publishing teenagers identity online is illegal. VERY illegal.

I’m confused. Did they ask the parents??? it doesn’t seem like the article writer did? So, if i were Pepper OR Jack, I’d be working on a lawsuit. I mean, make your millions while you can. Also, don’t dox people. That’s just wrong.

Meet Pepper, swim team captain, chronic overachiever, and all-around perfectionist. Her family may be falling apart, but their massive fast-food chain is booming ― mainly thanks to Pepper, who is barely managing to juggle real life while secretly running Big League Burger’s massive Twitter account.

Enter Jack, class clown and constant thorn in Pepper’s side. When he isn’t trying to duck out of his obscenely popular twin’s shadow, he’s busy working in his family’s deli. His relationship with the business that holds his future might be love/hate, but when Big League Burger steals his grandma’s iconic grilled cheese recipe, he’ll do whatever it takes to take them down, one tweet at a time.

All’s fair in love and cheese ― that is, until Pepper and Jack’s spat turns into a viral Twitter war.

And if you’re absolutely ready for this book, then I’m sure you will love this – an excerpt! Also, the excerpt starts in Jack’s perspective, which is a real privilege.

Also, the excerpt debuted on Bustle, which is a perfect segway into a little blurb about author Emma Lord. (That’s because she works at Bustle, ahem. Sorry, that wasn’t the best segway, but it’s not friday yet and i’m tired)

Emma Lord is a digital media editor and writer living in New York City, where she spends whatever time she isn’t writing either running or belting show tunes in community theater. She graduated from the University of Virginia with a major in psychology and a minor in how to tilt your computer screen so nobody will notice you updating your fan fiction from the back row. (ahem, relatable. commentary from yours truly)

She was raised on glitter, grilled cheese, and a whole lot of love. Her sun sign is Hufflepuff, but she is a Gryffindor rising. (i didn’t know this was an option. i’m a gryffindor sun, slytherin rising for those asking) Tweet Cute is her debut novel.

(aka, y’all go read it!)

Also, I just followed Emma on Instagram and you follow her on Goodreads and Twitter, too!

lets chat

Okay, perfect time to ask – are you good at baking? Favorite recipe? When are you going to read Tweet Cute?

Also, unlike Pepper and Jack, I have a personal twitter account, so please follow me. though, I’m not as clever as Pepper and Jack, so apologies in advance. 



  1. January 16, 2020 / 7:52 pm


    I also felt pretty iffy about Ethan at first. He felt a little TOO perfect, and I was always hyping up Jack instead. BUT I would love to read about him in college! and one day I'll be able to visit you and bake for you!! (but also i've seen your baking and it's really good too!!) I also thought it was really weird that their identities got exposed. I'm taking a Business Law class right now, and I feel like Big League Burger has the financial means to sue 👀

  2. January 22, 2020 / 10:24 pm

    You’re review is amazing! I think this would be a great read for me especially because I love baking and rom coms!

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